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Strategic Planning for Public Relations – 7th Edition
Original price was: $100.00.$39.00Current price is: $39.00.
Author: Deborah A. Silverman; Ronald D. Smith
Publisher: Routledge
Print ISBN: 9781032391175
Format: Paperback
Copyright: 2024
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Unlock the secrets to effective communication with ‘Strategic Planning for Public Relations, 7th Edition’ by Deborah A. Silverman and Ronald D. Smith. This comprehensive guide offers a modern approach to public relations strategy, blending theory with practical applications. Readers will explore essential topics such as research methodologies, stakeholder engagement, and crisis communication, all backed by real-world case studies. With updated tools and techniques, this edition equips professionals and students alike to navigate the dynamic PR landscape. Elevate your strategic thinking and enhance your skill set with this must-have resource—perfect for anyone committed to excelling in the field of public relations.
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