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Social Marketing – 7th Edition
Original price was: $106.00.$38.00Current price is: $38.00.
Author: Nancy R. Lee; Philip Kotler; Julie Colehour
Publisher: SAGE Publications, Inc
Print ISBN: 9781071851647
Format: Paperback
Copyright: 2024
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Unlock the secrets of effective outreach with Social Marketing, 7th Edition by Nancy R. Lee, Philip Kotler, and Julie Colehour. This comprehensive guide dives deep into the principles of social marketing, blending theory with practical applications to drive real-world change. Updated with the latest trends and case studies, this edition equips readers with essential strategies to influence behavior and promote social good. Key features include actionable insights, engaging examples, and a focus on measuring impact. Ideal for students and professionals alike, this book is your gateway to mastering the art of social marketing. Transform your approach today!
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