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Essentials of Health Care Marketing – 5th Edition
Original price was: $69.52.$38.00Current price is: $38.00.
Author: Eric N. Berkowitz
Publisher: Jones & Bartlett Learning
Print ISBN: 9781284200157
Format: Paperback
Copyright: 2022
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Unlock the secrets to successful health care marketing with the Essentials of Health Care Marketing 5th Edition by Eric N. Berkowitz. This comprehensive guide covers the latest trends and strategies essential for navigating the complex health care landscape. Readers will appreciate the real-world case studies, which illustrate key concepts and enhance practical understanding. The book delves into topics such as market research, branding, and digital marketing, making it an invaluable resource for students and professionals alike. With its engaging writing style and up-to-date insights, this edition is sure to equip you with the tools needed to thrive in health care marketing.
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