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A Preface to Marketing Management – 15th Edition
Original price was: $98.75.$38.00Current price is: $38.00.
Author: J. Paul Peter, James Donnelly
Publisher: McGraw-Hill Higher Education
Print ISBN: 9781260151619
Format: Paperback
Copyright: 2019
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Discover the essentials of marketing with A Preface to Marketing Management, 15th Edition by J. Paul Peter and James Donnelly. This comprehensive textbook offers an engaging exploration of fundamental marketing principles, making it an invaluable resource for both students and professionals. With clear explanations and real-world examples, this edition emphasizes critical thinking and strategic decision-making in a rapidly evolving market landscape. Key features include updated case studies, interactive exercises, and practical applications that bridge theory with practice. Ideal for anyone looking to enhance their marketing acumen, this book is your gateway to mastering the art and science of marketing management.
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